- Publisher: Cambridge University Press (July 14, 2003)
- Authors: Ron, Mark De
- ASIN: B008OWRPMW
- ISBN-10: 0521811104
- Pages: 230 pages
Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.